NFTs are accelerating digital transformation and creating value for companies.

Copper is providing complimentary access to the research on accelerating digital transformation with blockchain non-fungible tokens (NFTs).

According to Gartner, “New digital business models, the future of money and commerce are all driving the demand for and benefiting from NFTs – especially in fashion, art, sports, CPG, music and gaming industries. Three different strategies show executive leaders how NFTs can drive value for brands.” Source: Gartner, How Can Blockchain Non-Fungible Tokens (NFTs) Accelerate Digital Transformation?, David Furlonger, Christophe Uzureau, 30 March 2022.

“NFT adoption is moving from digital art collectibles into mainstream product development. A coherent strategy for engaging with NFT digital business assets is needed to drive the use of NFTs as part of customer engagement, product development and revenue generation.”

To read more from Gartner on how blockchain NFTs can accelerate digital transformation, complete the form below for complimentary access to this report.