Enterprise Marketing Manager

Enterprise Marketing Manager

Reporting to the CMO

Join the fastest growing fintech in Europe

Copper provides a gateway into the digital asset space for institutional investors by offering custody, trading, and settlement solutions across 450 crypto- assets and more than 40 exchanges. We are committed to providing flexible solutions for institutional investors that can adapt to the changing crypto asset space, while enabling far greater transparency and control for asset managers.

Copper’s fully integrated products are unique in the crypto-asset space. Underpinned by multi- award-winning custody, Copper has built the comprehensive and secure suite of tools and services required to safely acquire, trade, and store cryptocurrencies.

At the core of Copper’s infrastructure is ClearLoop, a framework that connects the universe of exchanges in one secure trading loop — with real-time settlement across multiple networks. Integrated with market leading spot and derivative crypto exchanges, ClearLoop has already transformed the way in which institutional investors can engage in the crypto asset space since it was launched in May 2020.

Our culture is based on innovation, enthusiasm and above all else collaboration.

Department environment

The Copper marketing team is a collaborative and high energy group of smart, driven and intellectually curious marketing professionals. We take our work but not ourselves incredibly seriously, embracing growth marketing, brand and more with focus, creativity, precision, and relentless good humour.

We know and support each other deeply as professionals and humans. We proudly hold a range of passports and qualifications and speak as many languages as we have team members – diversity on all levels is deeply valued.

Key Responsibilities of the role

Copper Enterprise and the Copper partner program enable large-scale organisations such as banks to leverage the power of the Copper platform as single-tenant solutions. This enables customers to build their own digital asset management business on blockchain technology and Copper’s secure, award winning platform. Our partners extend Copper’s solution thru integrations and joint go-to-market campaigns.

Enterprise is a huge growth opportunity for Copper requiring expertise and bold execution in marketing. The responsibilities of the role include:

• Segmenting the market into addressable chunks
• Defining buyer personas and understanding buyer concerns and opportunities
• Defining messaging
• Developing content that drives leads into the funnel
• Distributing content across the appropriate channels to drive demand
• Nurturing prospects through the buy cycle
• Nurturing existing customers
• Measuring success of the above with best practice and data
• Providing partners with marketing assets to support growth

Your experience, skills and knowledge

The ideal candidate for this role will demonstrate:

• Relevant experience working in an international marketing role, EMEA, US and Asia Pac
• End-to-end marketing best practice from definition to execution, measurement and optimization
• Experience working in Enterprise technology, ideally in financial services (not necessarily crypto/digital – traditional finance preferred)
• Partner marketing expertise
• Experience working with Cloud technology, blockchain a plus
• Excellent written and verbal communication skills and the professional experience to communicate information across senior stakeholders
• The ability to build strong relationships with internal and external stakeholders at all levels including, analysts, customers and business partners
• Outstanding writing skills that enable you to create content
• Proven knowledge of industry tools, such as Salesforce and ZoomInfo
• Digital distribution experience, working with vertical, LinkedIn, YouTube etc
• Account Based Marketing a plus
• Experience working in a high-growth start up environment a bonus